Linguistic Experts also believe that his songs touch a cord with the “latent rebellious streak” in his young audience. The song So high, which has had more than 45 crore views on YouTube till Friday evening, is reminiscent of a rhyme for primary school students. Like the words of a popular poem for children ‘Pigeon-Kabutar, Udan-Fly, Look-vekho, Asmaan-Sky’ - his words cater to the mass and are known to be catchy. Moose Wala’s use of a blend of Punjabi-English lyrics in his songs mimics the way children were taught English in Punjab in the past. While there is no doubting Moose Wala’s popularity, and that celebrity candidates do tend to be crowd-pullers, experts feel the singer still has a long way to go before he can draw political mileage from his fame.Īlso read: How Christianity is growing among Mazhabi Sikhs & Valmiki Hindus in Punjab’s villages His audience comprises mostly young Punjabis, aspiring or imitating the upper-class Jatts in the state.
Moose Wala was also part of the Guardian’s list of 50 new artists for 2020. The song which used a mix of Punjabi-English lyrics, became a global sensation. Moose Wala, yet another addition to the cult of “gun culture and machismo glorifying” Punjabi singers that includes Gippy Grewal, Parmish Verma and Diljit Dosanjh, became popular in 2017, following the success of his song So high. The 28-year-old singer, who’s garnered millions of followers on social media and whose music is a big hit, is being touted as the Congress’s trump card for the 2022 Punjab assembly elections.
New Delhi: Punjabi pop-music artist Shubhdeep Singh Sidhu - better known as Sidhu Moose Wala - joined the Congress Friday.
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